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Make Your Messaging Stand Out With Empathy [Video]

While you may think your customers are making logical, rational decisions — it’s emotion that takes the lead. Learning to communicate with empathy is a skill most marketers struggle with. Do you talk about your brand, or the needs of your customer? Watch the video below to learn why you should lead with empathy in your marketing.

Interested in bringing empathy to your brand messaging? Request a free consultation


Actionable Branding: StoryBrand [Video]

In our latest weekly video, we discuss a foundational part of growing your business: working on your brand. Many branding exercises can be abstract and it’s often hard to understand how they directly affect your business. StoryBrand is different thanks to the actionable and easy to understand framework. Check out these top takeaways from Certified StoryBrand guide John Keehler, and learn how the seven key elements give brands the power to transform their business by making their customers the hero of the story.

Story Brand

An Introduction to The StoryBrand Framework

Clients come to us to grow their business. This usually means they’re looking to reach more qualified traffic and convert them to leads. One of the first places we start is by looking at the brand messaging because it’s the foundation for powerful lead generation. Without a clear articulation of who you are and the value you bring to a potential customer, you’re wasting money. Attention spans in digital channels are especially limited and people aren’t going to spend much time trying to understand who you are and how you can benefit them.


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