RUNNER, a Dallas based Content Marketing and SEO (Search Engine Optimization) company, has the knowledge and experience to help create an organic search marketing plan for your organization. Content Marketing is the art of understanding what your customers are searching for and intentionally delivering optimized content based on keywords that are driving organic search traffic and conversions. Then, sharing that optimized content in a relevant and compelling way by socializing the content through your organization’s social networks. The objectives are simple: generate attention and traffic to your site, generate signals from social media channels, and earn links from other websites.
By 2019, content marketing is projected to expand by 116% from $144.81 billion in 2014 to $313.42 billion, says MediaPost. Given that consumers are less responsive to traditional advertising and old-school sales tactics, this comes as no surprise. People want good content to help them make purchasing decisions, without being “sold”. According to a recent marketing study, 70% of customers prefer getting to know a company through articles over advertising.
The core of this marketing service is to strategically turn your brand into a publisher of useful and engaging content for your potential customers by building an information-rich website that will allow search engines like Google and Bing to properly index your website for the keywords that are relevant to your business.
Our Content Marketing and SEO service includes:
- Research of Keywords and Competitors
- Website Content Audit
- Editorial Calendar Development
- Copywriting and Content Generation
- Special Content Production like Whitepapers, E-Books or Explainer Videos
- Technical On-page Optimization
- Social Media Sharing
- Measurement and Improvement
Contact RUNNER today for a free explanation of our Content Marketing service.