The whole point of social media is to be social, right? Unfortunately, it’s hard to be social if no one sees your posts. Social media used to be considered a “free marketing” tool, but times have changed. Enter: pay-to-play. Social media advertising is one of the only ways for brands to grow their audiences and get attention these days. So, what exactly is social media advertising? Simply put, it’s the paid promotion of your brand on social networks.

Whether you want to promote your services and customer solutions or a new dynamite piece of content you worked so hard on producing, you have to pay to get it in front of the right people. Native social advertising tools allow brands to target qualified customers on their preferred network. This is exactly what makes it such a valuable tool in not only generating leads but also converting them into customers.


Fact: if you want to get noticed on social, you can’t afford to not invest in ads.

Over the last several years, social media advertising spend has skyrocketed. Not only do the majority of budgets now include money for paid social efforts, the amount of money being spent on said efforts is increasing. There are several reasons for this, including a shift from offline media spending, a decline in organic social, and the rise of video (which is more expensive).

Listen, we know what you’re thinking, “If all my friends were to jump off a bridge, should I?” Well, if by “friends” you mean “competitors,” and by “bridge” you mean “investing in paid social” – then the answer is yes. Be warned though, it only works if it’s done right.


Some agencies can tell you they’re experts in all types of social advertising. Truth be told, just because you can do something, doesn’t mean you should. At RUNNER, we don’t aim to be doers, we make it our mission to be experts. Sure, we can totally do all types of ads, but when it comes to getting our clients the results they’re paying for, here’s where we shine:


At RUNNER, we want our clients to know exactly what they’re getting into when they sign on for any type of paid social with us. (Note: objects in this process are harder than they appear.)

  1. Discovery + Research

    We like to kick things off by jumping in head first. Our team will dive into the nitty-gritty to learn as much as possible about your brand, industry, competitors and audiences. After all, if you’re an expert, and if we’re representing you, we have to be experts, too.

  2. Strategy

    We don’t just come up with ideas, push some buttons and wish for the best. There’s a method to our madness. We sit down and hammer out a serious strategy when it comes to your ads. From defining realistic goals to match your budget to in-depth persona development and everything in between – we cover all of the bases.

  3. Account + Campaign Setup

    Never done native social ads before? Not a problem, we can get all your accounts set up for you. After that, the real fun begins! We take a very hands on approach when it comes to perfecting every campaign, including (but not limited to): creating eye-catching visuals, putting our copywriting skills to the test, and implementing a little fancy schmancy tracking code prior to launch.

  4. Integration + Optimization + Testing

    Great social ad campaigns should seamlessly integrate with your other marketing initiatives. Additionally, these campaigns should be treated as living, breathing things – not just something to set and forget. Social networks and their users are in a constant state of flux, so that’s why we’re constantly optimizing and testing campaigns in order to generate the most optimal results possible.

  5. Meaningful Measurement + Reporting

    In case you haven’t noticed, we’re here to give it to you straight. Forget silly vanity metrics, we only measure and report on the things that matter. (Hint: it includes more than what the network’s native analytics tools will tell you.)

  6. Revise + Repeat

    Once we’ve tested and tweaked and found success, we do what any good agency would do – we take what we’ve learned, put it in our back pocket and never get too comfortable. With every new campaign, we start the entire process over again and keep the wins coming.


Most companies find our fees to be quite reasonable given the return they can experience from a well-run ad campaign. Essentially, our pricing will be based on the complexity of your ad campaign, the number of networks you plan to run ads (Facebook + LinkedIn + ___ ?), and your reporting needs.

Contact us today for a free consultation on our paid social services.