After a thorough analysis of existing marketing efforts, we first optimized the existing website and social channels to build a strong marketing foundation. We then defined KPIs and implemented tracking across all channels to understand performance through the entire marketing journey – from the first click to a booked treatment.
Once the foundation had been built, we launched a comprehensive lead generation strategy to drive qualified site traffic and convert them into patients. This included highly-targeted Paid Search and Social ad campaigns, a robust SEO strategy across the thousands of pages and a conversion rate optimization to turn more visitors into leads. Lastly, we built an email lead nurturing campaign to drive more revenue from existing patients.