Bring an Innovative Medical Device to Market
Syntr came to running having developed their innovative SyntrFuge™ System, the first and only automated medical device for microfat processing. Having secured funding and in the process of working with their first customers, they needed both the marketing messaging to clearly position the device to the market, as well as a website that educated physicians about their innovative approach and stuck out as something new in the market.
A Clear Message and Unique Site Design
Our partnership began with a brand messaging workshop, where we clearly defined our target market and built compelling messaging to differentiate the brand as the ONLY automated microfat processing system on the market. We also built key messaging around the products benefits and expected results, all within regulatory guidelines.
We then took on the strategy for building the site. Syntr was looking for something that would stand out, especially to Aesthetic physicians. We brought new, vibrant colors into their existing brand style, and utilized a blend of illustration and photography to help them stand out.
This approach clearly resonates with the industry, as the newly designed website won the 2022 Hermes Creative Platinum award for site design, a testament to the unique design that this innovative technology was able to inspire.