The calls-to-action on your site are a relationship-starter. While the phone number on your site is the most important to drive leads, it’s important that you have multiple lead generation opportunities for patients.
3 Proven Calls-To-Action for Spine Practices
In our extensive experience with spine, orthopedics, and pain management, we’ve identified 3 calls-to-action (CTAs) that work the best at driving qualified leads.
1. Get Your Free MRI Review
This CTA is best suited for spine and orthopedic practices that leverage MRI testing for accurate diagnosis and treatment recommendations. This CTA is especially impactful within search and social advertising campaigns, as well as on the website and email CTA buttons.
Requesting an MRI is a great opportunity to engage with qualified, potential patients. If someone already has an MRI, they will likely be more informed about a diagnosis and more likely to become an office visit.
From the patient’s perspective, it’s a no-cost opportunity to engage one-on-one with a doctor. If someone is in pain, simply being able to speak to a doctor is a huge selling point. Plus, an MRI review can be done over the phone or through a video call without an office visit.
Lastly, the ‘Get Your Free MRI Review’ help all parties better understand if a clinic’s treatments are the right fit for their situation. Ultimately, if a patient’s MRI indicates they need a different treatment, then your clinic has the chance to put them on the right path. This is how positive word-of-mouth and referrals are born!
2. Try Our Online Pain Assessment Tool
Interactive pain assessment tools are one of the best ways to identify qualified patients and motivate those who might not reach out to do so. This is because they allow patients the chance to knock out a number of critical questions early in the process (and of course, from the comfort of home) and helps them get closer to finding answers. It also means your staff has a lot of important information to work with before engaging with the patient.
For potential patients, an online pain assessment tool allows them to get a head start on their diagnosis without having to leave their homes. This is a significant opportunity to begin their path to a pain-free life with only a small commitment.
Results of these assessments can be discussed over the phone or a via a virtual visit. Just be aware – it’s critical your team follows up quickly with assessment takers. A big reason pain assessment engagement is strong is because patients want insight and results immediately. If your clinic consistently takes too long getting back to folks with results, your reputation may suffer.
3. Request An Appointment
Straightforward and to the point, the call to action of ‘Request an appointment’ is better than ‘contact us’. This meets the mindset of most of your patients who are seeking care as quickly as they can get it.
For most spine practices, or pain management practices, we understand you usually need to talk to the patient about insurance, co-pays, deductibles, etc before you book them into the clinic. So, this CTA is better than “Book an appointment” which would normally lead to a calendar to book.
The Opportunity: Drive More Leads
The biggest takeaway here is that you need multiple CTAs to drive the most possible leads for your practice. While some patients will call you, others are looking to get a step closer to solving their back pain. Whether it’s request an appointment, a free MRI review, or a pain assessment, you can provide a path forward and increase your overall practice leads.
If you’d like to speak with the leading spine and pain marketing agency (that’s Us) about how you can increase your qualified leads, request a free consultation.
