An agile, cost-effective, and carefully measured digital marketing program was essential to going head-to-head with their competitors in the US market, which included global companies like Allergan, Mentor (Johnson & Johnson), Sientra, and more, where the primary challenge was consumer awareness.
The campaign ad messaging was carefully created to comply with the strict terms of various online advertising platforms (like Facebook and Google) pertaining to medical and cosmetic advertising without losing the spirit of the brand message or the differentiators that allow the Ideal Implant to stand out from their US implant competitors. At the completion of the program, Ideal Implant moved forward with its expansion into multiple other markets within the US.