Insight on Medical Practice & Healthcare Marketing
While you may think your customers are making logical, rational decisions — it’s emotion that takes the lead. Learning to communicate with empathy is a skill most marketers struggle with. Do you talk about your brand, or the needs of
In our latest video, we peel back the layers of managing your online reviews. Discover why you should be using an online review management tool and how it can directly affect your company’s revenue. These tactics will help bring in
John and Chris discuss how important it is to move beyond the standard contact forms on your website to connect with prospects and bring in more leads—especially when it comes to connecting with prospective patients on healthcare websites. Find out
In our latest weekly video, we discuss a foundational part of growing your business: working on your brand. Many branding exercises can be abstract and it’s often hard to understand how they directly affect your business. StoryBrand is different thanks
Facebook is a massive platform, with more than 1 billion users logging in daily. In this past election, politicians and interest groups alike spent millions of dollars just to get Facebook users’ eyes on their campaign ads. But Facebook advertising
Re-Think Reviews for Facebook Business Pages For the majority of businesses, managing a Facebook Business Page is another key element to online presence and marketing efforts. Known as Pages (the business or brand equivalent of a personal Facebook account), 80
We’re making moves, y’all. The cat’s finally out of the bag and we couldn’t be more excited to announce that we recently welcomed John Keehler to the RUNNER team. As former Group Head of Digital Strategy at The Richards Group,
Yes, With the Right Online Review Management Strategy Almost every business has encountered online reviews about their products, services, or even employees. Whether good or bad, these reviews impact your bottom line. Everyone’s got an opinion, and now they’re all
HOW REVIEW MANAGEMENT PROMOTES BUSINESS GROWTH It’s no matter of opinion: online reviews hit more than your ego; they impact your bottom line. A study published by Harvard Business School found that a 1-star increase in ratings can equal a
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