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Make Your Messaging Stand Out With Empathy [Video]

While you may think your customers are making logical, rational decisions — it’s emotion that takes the lead. Learning to communicate with empathy is a skill most marketers struggle with. Do you talk about your brand, or the needs of your customer? Watch the video below to learn why you should lead with empathy in your marketing.

Interested in bringing empathy to your brand messaging? Request a free consultation

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Managing Your Online Reviews: Get More & Better Business Reviews [Video]

In our latest video, we peel back the layers of managing your online reviews. Discover why you should be using an online review management tool and how it can directly affect your company’s revenue. These tactics will help bring in more positive and less negative reviews. As an added bonus, you can also expect to see increased conversion rates, and (SEO) Search Engine rankings.

Interested in learning how you can get more and better online reviews for your business?

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Beyond Default Forms: Better Lead Generation Tactics [Video]

John and Chris discuss how important it is to move beyond the standard contact forms on your website to connect with prospects and bring in more leads—especially when it comes to connecting with prospective patients on healthcare websites.

Find out how we use custom assessments and conversational marketing in place of standard lead generation forms to create more value for the prospect and bring in more qualified leads for our clients.

Interested in using these tactics to super-charge lead generation for your business?

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Actionable Branding: StoryBrand [Video]

In our latest weekly video, we discuss a foundational part of growing your business: working on your brand. Many branding exercises can be abstract and it’s often hard to understand how they directly affect your business. StoryBrand is different thanks to the actionable and easy to understand framework. Check out these top takeaways from Certified StoryBrand guide John Keehler, and learn how the seven key elements give brands the power to transform their business by making their customers the hero of the story.

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Meet the new guy! John Keehler joins RUNNER Agency as Partner and Director of Strategy & Insights

Big News! RUNNER Welcomes John Keehler as Partner and Director of Digital Strategy & Insights

We’re making moves, y’all.

The cat’s finally out of the bag and we couldn’t be more excited to announce that we recently welcomed John Keehler to the RUNNER team. As former Group Head of Digital Strategy at The Richards Group, John brings over two decades of experience to RUNNER where he’ll serve as an agency Partner, as well as Director of Digital Strategy & Insights.

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control online reviews

Can a Business Control its Online Reputation?

Yes, With the Right Online Review Management Strategy

Almost every business has encountered online reviews about their products, services, or even employees. Whether good or bad, these reviews impact your bottom line. Everyone’s got an opinion, and now they’re all posted online for the world to see… wouldn’t it be nice to have some control?

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Blog Graphic Reviews

Boost Revenues with a Proactive Approach to Online Review Management

HOW REVIEW MANAGEMENT PROMOTES BUSINESS GROWTH

It’s no matter of opinion: online reviews hit more than your ego; they impact your bottom line. A study published by Harvard Business School found that a 1-star increase in ratings can equal a 5-9% increase in revenue; adversely other studies have found a single negative review can drive away up to 30 potential customers on average. Harnessing praise and handling critiques takes a system and a strategy to steer it all successfully.

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