While you may think your customers are making logical, rational decisions — it’s emotion that takes the lead. Learning to communicate with empathy is a skill most marketers struggle with. Do you talk about your brand, or the needs of your customer? Watch the video below to learn why you should lead with empathy in your marketing.
Interested in bringing empathy to your brand messaging? Request a free consultation
In our latest video, we peel back the layers of managing your online reviews. Discover why you should be using an online review management tool and how it can directly affect your company’s revenue. These tactics will help bring in more positive and less negative reviews. As an added bonus, you can also expect to see increased conversion rates, and (SEO) Search Engine rankings.
Interested in learning how you can get more and better online reviews for your business?
John and Chris discuss how important it is to move beyond the standard contact forms on your website to connect with prospects and bring in more leads—especially when it comes to connecting with prospective patients on healthcare websites.
Find out how we use custom assessments and conversational marketing in place of standard lead generation forms to create more value for the prospect and bring in more qualified leads for our clients.
Interested in using these tactics to super-charge lead generation for your business?
In our latest weekly video, we discuss a foundational part of growing your business: working on your brand. Many branding exercises can be abstract and it’s often hard to understand how they directly affect your business. StoryBrand is different thanks to the actionable and easy to understand framework. Check out these top takeaways from Certified StoryBrand guide John Keehler, and learn how the seven key elements give brands the power to transform their business by making their customers the hero of the story.
Facebook is a massive platform, with more than 1 billion users logging in daily. In this past election, politicians and interest groups alike spentmillions of dollars just to get Facebook users’ eyes on their campaign ads.
But Facebook advertising during the midterm elections this year looked much different than the elections of 2016. Between privacy concerns and a few new transparency tools, Facebook has made several updates to the advertising platform just this year.
For the majority of businesses, managing a Facebook Business Page is another key element to online presence and marketing efforts. Known as Pages (the business or brand equivalent of a personal Facebook account), 80 million small businesses use Pages and over 1.6 billion people around the world are connected to a small business through Facebook Business Pages.
Facebook Business Pages previously featured Reviews where users could give a rating from 1-5 stars and optionally write in feedback.
The cat’s finally out of the bag and we couldn’t be more excited to announce that we recently welcomed John Keehler to the RUNNER team. As former Group Head of Digital Strategy at The Richards Group, John brings over two decades of experience to RUNNER where he’ll serve as an agency Partner, as well as Director of Digital Strategy & Insights.
Almost every business has encountered online reviews about their products, services, or even employees. Whether good or bad, these reviews impact your bottom line. Everyone’s got an opinion, and now they’re all posted online for the world to see… wouldn’t it be nice to have some control?
It’s no matter of opinion: online reviews hit more than your ego; they impact your bottom line. A study published by Harvard Business School found that a 1-star increase in ratings can equal a 5-9% increase in revenue; adversely other studies have found a single negative review can drive away up to 30 potential customers on average. Harnessing praise and handling critiques takes a system and a strategy to steer it all successfully.
Have you ever been scrolling through Facebook and suddenly see an ad that just makes you think, “Huh!? Why am I seeing this?” Well, you’re definitely not alone. This happens all too often with Facebook ads, and, unfortunately, is not only a nuisance to you, but also means businesses are quite literally throwing their money away by either having a really,
