Insight on Medical Practice & Healthcare Marketing
Introduction In 2020 and 2021, we saw a tremendous shift in how spine and orthopedic practices operate and market themselves to weather the many ups and downs of the COVID-19 pandemic. The pandemic is being credited with accelerating healthcare’s digital
Did you know that 72% of patients say their first step in finding a new doctor is checking online reviews? <p”>Yep, that’s right. Because of this, online reputations for doctors and medical providers have never been more important than they
As COVID-19 has continued to evolve and change the way so many live their daily lives, so have the needs for how you must address it when marketing your medical practice to current and prospective patients. Life looks different depending
While you may think your customers are making logical, rational decisions — it’s emotion that takes the lead. Learning to communicate with empathy is a skill most marketers struggle with. Do you talk about your brand, or the needs of
In our latest video, we peel back the layers of managing your online reviews. Discover why you should be using an online review management tool and how it can directly affect your company’s revenue. These tactics will help bring in
John and Chris discuss how important it is to move beyond the standard contact forms on your website to connect with prospects and bring in more leads, especially when connecting with prospective patients on healthcare websites. Find out how we
In our latest weekly video, we discuss a foundational part of growing your business: working on your brand. Many branding exercises can be abstract and it’s often hard to understand how they directly affect your business. StoryBrand is different thanks
Facebook is a massive platform, with more than 1 billion users logging in daily. In this past election, politicians and interest groups alike spent millions of dollars just to get Facebook users’ eyes on their campaign ads. But Facebook advertising
