Insight on Medical Practice & Healthcare Marketing
Introduction In 2020 and 2021, we saw a tremendous shift in how spine and orthopedic practices operate and market themselves to weather the many ups and downs of the COVID-19 pandemic. The pandemic is being credited with accelerating healthcare’s digital
Introduction SEO is critical for modern medical practices. But, first, you must have the right SEO strategy to improve your medical website ranking and drive more traffic. Unlike paid advertising, there are no guarantees for placement or performance. As a
Digital marketing has become a key strategy for surgery marketing. If you’re looking to drive more new patients and increase the total number of surgeries your practice performs each month, digital marketing is key. In the following guide, we’ll cover
In the last 20 years, I’ve worked on digital marketing strategy across virtually every industry. But for the last several years, I’ve focused almost exclusively on health care. What I’ve learned is that marketing for health care companies and medical
Can you market your medical practice without spending a dime in advertising? Absolutely. While some practices spend heavily in advertising, you can still grow if you focus your time on strategies that will move the needle. Here are 25 zero-cost
In the highly competitive landscape of today’s healthcare industry, the flow of patient visits can make or break a practice. Within the orthopedic surgery industry, spine surgery is one of the most competitive areas in which the number of new
2020 is coming to an end. While it was one of the toughest years for healthcare we’re likely to see in our lifetime, the industry has proven we can be agile and adaptable; to do whatever serves our patients best.
As patient self-referrals are becoming more common for many practices, your website plays an important role in educating visitors, building trust with them, and ultimately converting them into leads and office visits. Building A High-Performing Medical Practice Website in 2022
