Insight on Medical Practice & Healthcare Marketing
In the last 20 years, I’ve worked on digital marketing strategy across virtually every industry. But for the last several years, I’ve focused almost exclusively on health care. What I’ve learned is that marketing for health care companies and medical
Can you market your medical practice without spending a dime in advertising? Absolutely. While some practices spend heavily in advertising, you can still grow if you focus your time on strategies that will move the needle. Here are 25 zero-cost
In the highly competitive landscape of today’s healthcare industry, the flow of patient visits can make or break a practice. Within the orthopedic surgery industry, spine surgery is one of the most competitive areas in which the number of new
The calls began to trickle in around May this year. What started as a few leads here and there has grown into a steady stream of physicians and entrepreneurs looking to start telehealth businesses across many different specialties. I began
2020 is coming to an end. While it was one of the toughest years for healthcare we’re likely to see in our lifetime, the industry has proven we can be agile and adaptable; to do whatever serves our patients best.
Setting a digital marketing budget can be tough. This is because most businesses don’t establish a budget until they’re large enough to afford it. Once that happens, the advertising budget competes against other expenditures. You have to justify every dollar.
You’ve revamped your medical practice website, launched pay-per-click campaigns and turned your stagnant social media into a functional channel. A lot of work has been put into creating and executing a winning digital marketing strategy to help you grow your
The COVID-19 pandemic has revealed one of the most important elements of a practice’s value to its patients: trust. Online, the currency of trust is medical practice reviews. With our many years of experience managing patient acquisition, we know that
