Insight on Medical Practice & Healthcare Marketing
As patient self-referrals are becoming more common for many practices, your website plays an important role in educating visitors, building trust with them, and ultimately converting them into leads and office visits. Building A High-Performing Medical Practice Website in 2022
As COVID-19 has continued to evolve and change the way so many live their daily lives, so have the needs for how you must address it when marketing your medical practice to current and prospective patients. Life looks different depending
In my last article, I wrote about seven essential inbound marketing strategies for health care. The first strategy, and the one that I believe is by far the most important for any medical practice, is to lead with empathy. I would
The evolution of the healthcare industry has led to dynamic changes in how providers market their services. One of the biggest changes in healthcare has been how patients are getting information about health. Many are bypassing their primary care physicians
Programmatic advertising is a method of buying ads that’s automated by machines to make it more efficient. The process is an auction-style model where a human ad buyer sets targeting parameters, and each advertiser bids in real time on consumers
Inbound marketing is a proven methodology for growing business, yet in healthcare marketing, we see plenty of practices not reaching their full potential. Below, I’ve outlined seven key strategies to build upon your current inbound marketing efforts, covering the full
The call-to-action on your site is your cash register. While the phone number on your site is the most important to drive leads, it’s important that you have multiple lead generation opportunities for patients. 3 Proven Calls-To-Action for Spine Practices
Physician referrals are an important strategy for most medical practices to gain patients. In fact, as I’ve seen with my clients, many practices hire dedicated physician liaisons to build relationships with other practices. Yet these strategies offer no guarantee of
